第二届MedCongress内分泌•糖尿病学术论坛
会议简介
2007年7月14号，为期两天的第二届MedCongress内分泌•糖尿病学术论坛，在上海光大会展中心拉开了序幕。该论坛由中华医学会、爱思唯尔健康科学及国药励展展览有限责任公司共同组办，旨在将前沿的信息，传递给临床医生，为来自全国各地的千余名临床医生提供了高水准的继续教育。
本届MedCongress内分泌•糖尿病学术论坛为临床医生、国际级临床医学专家及国内外领先的医药企业开展学习、交流与互动提供了一个专业而中立的平台。
丁香园作为本次会议的网络媒体支持，参与了大会的前期宣传和现场采访报道。
以下是丁香园通讯员对MedCongress负责人Simon Gillson的现场采访：
Q1:How many doctors have attended this conference? And what do they think of this conference?
A1:We have over 1,600 doctors registered for this year’s congress which makes MedCongress one of the largest diabetes and endocrinology conference in China.
In general, speaking to some doctor’s onsite the feedback is very positive. Some of the highlights are the ADA international speakers and many of local speakers.
I am exciting to hear that they(doctors) think that the quality of the programme is very good, they really like the excellent international speakers and topics.
And they like it also because the presentation from local case, such as “Diagnosis of the endocrine hypertension”, “Pathophysiology of hyperglycaemia and other common metabolic traits” and so on.
I found they are pleased!
1、问：本届MedCongress会议有多少医生参加？他们对于本次会议有何反响？
答：本届大会共有超过1,600名医生注册报名，成为国内最大的糖尿病和内分泌学术会议之一。
总的来说，根据参会医生的现场反馈结果显示，此次会议收到了很好的效果。ADA的国际讲者以及大多数国内的讲者尤其堪称亮点。
我很高兴听到参会医生对本次大会议题做出如此积极的评价。他们很喜欢国际演讲者的演讲。他们也很欣赏国内演讲专家关于《内分泌性高血压》、《高血糖的病理生理学机制及其普通代谢特征》等具有代表性的议题。我发现参会医生非常欣赏我们的会议议题。
Q2: What do you think about this year's congress compared with the last one?
A2: It is different from last one. Last year we were just looking for doctors around Shanghai area. From the positive feedback from last year, this year’s event we marketed to all doctors in China, A large number of doctors registered in this year's conference and we have doctors from Harbin, Chengdu and Xinjiang. Also going forward, we will organize more national events, increase the quality of speakers and attract more doctors from the whole country.
2、问：你认为今年的大会和之上一届相比，有何不同？
答：这个和去年的大会有很多不同。去年MedCongress的参会医生主要来自上海及周边地区。根据去年的积极反馈，今年我们面向了全国的医生进行会议宣传与推广。很多医生报名参加本届大会，有来自哈尔滨的、成都的甚至是来自新疆的。接下来，MedCongress还将举办更多的全国性会议，邀请更高水平的讲者，吸引更多来自全国各地的医生参加我们的大会。
Q3: Would you please tell us your adventure compared any similary conference such as Annual Endocrinology or Diabetes Congress organized by the CMA.
A3: I will go to join the conference organized by CMA in Wuhan this October and I think they will also be successful. But the difference is that we are an independent organizer so it allows speakers and doctors to come together and discuss topics freely. I have spoken with some speakers yesterday and they pointed out sometimes if can be difficult to give presentation at conference as there might be a conflict of interest between organizers. So they felt more comfortable speaking at MedCongress. All speakers I have spoken to have enjoyed their time at this year's and would like to come and speak again at next years’ MedCongress.
3、问：和其他类似的学术会议，如CMA组织的内分泌和糖尿病年会相比较而言，MedCongress有什么特点？
答：今年十月我刚好要去参加CMA在武汉举行的内分泌学术年会，我相信那同样也将是一届成功的大会。但相比之下，我觉得MedCongress是一个相对独立的学术会议,因此它可以更中立地邀请发言人来和参会医生进行交流。我昨天（2007年7月14日）刚好和几个演讲者谈过，有时候由于种种原因，他们并不是总能够被邀请出席各类大会并发言，而到MedCongress来做讲座就不必有这样的顾虑。所有和我交谈过的演讲者都表示他们很喜欢今年的大会，并希望明年再来做演讲。
Q4: What's your prospect/plan for the next year's conference?
A4: For next year's MedCongress, we are pleased to be continuing our cooperation with the international and local medical associations. We hope to be able to attract more doctors to the conference and improve on this year great event.
Once we have evaluated the delegate survey results and suggestions from the doctors we can build that into the program. Some of the speakers would like to see some presentations on East and West perspectives on some key areas in endocrinology and diabetes. So we will try to fit that style of presentation into next year’s event.
It has taken some times to build the profile of MedCongress, but one thing we want to explore is to widen the topic areas of the conference. So even though our topics cover diabetes and endocrinology we are also interested in specialist areas, maybe Chinese traditional medicine. This will make the program more attractive to a wider audience of doctors.
The structure of our conference allows us to give doctors more choice to meet their educational needs....
Our aim always at MedCongress to provide the highest quality of education to doctors.
As long as we continue to do that, MedCongress will go from strength to strength.
4、问：你们明年的计划是什么？
答：我们很高兴能够继续和国际国内的医学协会合作以举办明年的MedCongress。我们希望能够吸引更多的医生参加会议，使MedCongress再上一个新台阶。
一旦我们完成今年的医生们调查反馈统计，我们将着手进行明年会议的筹办。有些演讲者希望能够看到一些在内分泌代谢病/糖尿病处理上东西方的差别。因此，明年我们将增设这方面的议题。
MedCongress已经在打造形象上投入了一定的时间精力，但我们更想探索的还是不断拓宽会议的主题。因此，尽管我们的主题是关于糖尿病和内分泌领域，但是我们对于其他专业领域也很有兴趣，比如中医。这些新话题将会吸引更多的医生听众。
我们的会议形式使得医生拥有更多适合自己的医学教育选择。
我们的目标就是给医生们提供最优质的教育培训。只要我们坚持努力，MedCongress就会办得越来越好。
Q5: What do you think of contributor of DXY to this year's conference.
A5: DXY has been an important partner in structuring our conference and I like working with the DXY team. As you know, we keep looking for partners that are leading organizations in associated fields. Now, DXY is a leading online contact provider for lots of doctors in China. The quality of BBS, portals and doctors accessing the material matches the attendees of MedCongress. As our conference is a strong academy organization, we want to make more contact with doctors through these kinds of platforms. So as part of our marketing, DXY plays an important role in developing MedCongress.
5、问：你认为丁香园对本届MedCongress大会的作用是什么？
答：丁香园是本届会议的一个重要合作伙伴，我很喜欢和丁香园团队的合作。我们一直寻求与相关领域里的领先机构进行合作，而丁香园正是国内知名的医生在线交流平台。丁香园BBS，丁香园网站和其拥有的医生资源与MedCongress的目标群体相匹配。作为一个学术性非常强的会议，MedCongress希望通过像丁香园这样的平台与更多的医生进行交流。因此，在MedCongress的市场推广方面，丁香园起到了重要作用。
在展会上，丁香园访问了ELSEVIER – 爱思唯尔大中华及韩国区医学部e-Marketing Director李兆基先生。
丁香园：ELSEVIER作为一个专业杂志、书籍的出版、发行商，它的业务情况是什么样的？
李兆基：爱思唯尔总数拥有共700多份国际性医学杂志，占全球市场超过50%以上；在美国医药书籍市场上，我们也占有32%以上。
丁香园：ELSEVIER旗下拥有众多的医学杂志和书籍，“量”上有突出的优势，从质上来说，有什么特点吗？
李兆基：我们拥有众多专科上顶尖的杂志，比如说《柳叶刀》、《Chest》、《JAAD》、《JADA》、《AJS》、《AJM》以及其他糖尿病和肿瘤方面顶尖杂志。医学书籍方面更是丰富无比，比如说Cecil Textbook of Medicine - 希氏内科学、Braunwald's Heart Disease – Braunwald’s 心脏病学、Sabiston Textbook of Surgery - 克氏外科学、Williams Textbook of Endocrinology - 威廉姆斯内分泌学等等。
丁香园：这些杂志应该都是公开发表的，其他的网络平台有机会查询到全文吗？
李兆基：这些都是ELSEVIER版权所有，其他的网络平台都不会查到。。
丁香园：同样，ELSEVIER应该也不能查到其他出版商拥有的杂志或者书籍，对吗？
李兆基：是的，我们也查不到他们的全文，所以拥有的杂志和书籍的权威性都是我们的优势。现在在国内大部份重点都只放在海量文献平台，但对大部份工作繁忙的专业临床医生来说，最理想的是拥有一个更精要，更全面，更相关和更权威的医学资询平台，包括相关科室期刊、新闻、书籍、临床杂志、诊疗指南、药物信息、医学图片等等, 可以帮助他们在专业学术发展和日常工作使用。
丁香园：今天ELSEVIER是否正在推介一个叫MD Consult的医学资询平台？它可以帮助使用者在尽可能短的时间内得到自己需要的尽可能全面、及时、准确的信息吗？
李兆基：是的，在国外有调查指出MD Consult能帮助医生每周节省约2.3小时，在2007年更被第三方网站评为其中一个医生不可缺少的工具，我想这些数据能说明一切。
丁香园：这个数据库比较适合医院还是学校呢？
李兆基：我们有覆盖到医院和学校这两个群体，在资料上两方面都有顾及，这个不成问题。
丁香园：技术上是怎么解决使用的方便性的问题呢？
李兆基：我们提供两个模式，一种需要固定IP段，适合大型机构如医学院共用；另一种认定固定电脑，比较适合医院图书馆和没有固定IP地址的客户使用。
这棵熟悉的树，常常在我查到的资料上出现，这就是ELSEVIER的标志了。
丁香园天天站长与ELSEVIER李兆基先生合影
